Have you heard of the slogan [To the beauty salon!]?
It’s our corporate message which we have been promoting in the media and at various events.

While the economic expansion of the Japanese economy is screaming, the beauty industry still has many challenges compared with other industries such as human resources difficulties. In order to ease this issue even a little, furthering the prosperity of salons is essential. With the desire that “even one extra customer takes the step of visiting a salon”, and always being conscious of the need to assist customers in visiting salons, this corporate message is a statement for that idea.

Within this, and through this message, it is my hope [to bring healthy inflation to the beauty industry]. Securing profits for salons, and in order to lead to [good shop management], we aim to actively offer [high-value-added] [high unit cost] proposals. By activating the industry itself, it will also have a positive impact on securing human resources that are one of the most important issues in the salon, and at the same time by doing fundamental worker reforms that have been postponed, I am convinced that we can secure even better people.

The development of appealing products, showing a softer side, supporting the reform of stylist’s working practices and incorporating such [improvements in working conditions in the industry], all the while maintaining a feeling of gratefulness for the past 60 years, this year too we vow to contribute to the development of the beauty industry through [co-creation] with our agent clients and salon clients.

By all means, we would be most grateful for your doubled support of our company.

NAKANO SEIYAKU Co.,Ltd.
President
Kotaro Nakano